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Allura Home

Northumberland's only D+ Bra Boutique.

Specialist D+ bra fitting in a beautiful, welcoming environment.

Welcome To Allura,
Northumberland's Only D+ Bra Boutique.

Located in the delightful market town of Morpeth, Northumberland; Allura is a destination lingerie boutique offering a carefully curated collection of specialist D+ bras for the fuller busted woman.  


What We Do

Our job (and we love it) is to make D+ women feel confident, comfortable & beautiful in their bras.  Our calm, welcoming bra boutique is the perfect environment for women to address their lingerie needs and access our much-needed, informed & accurate bra fitting service.

We source beautiful lingerie in pastels, brights, prints, patterns, florals, lace & embroidery, as well as everyday styles. We routinely stock band sizes 28-42 and cup sizes D-K; with other sizes often available to order.

Our stock is ever-changing to reflect the desires and feedback of our lovely customers, so please pop in to view our latest seasonal collections. We also have a gorgeous selection of 'continuity styles' (styles which can be ordered all year round) available to purchase online